The Barketing Blueprint
Our proven process. Every client. Every time.
The Barketing Blueprint is the 6-phase methodology behind every pet business website we build. It’s what separates a site that looks good on demo day from one that ranks on Google, converts visitors into clients, and keeps working three years later.
Every Barketing client goes through all six phases. Whether you’re a brand new dog walker getting your first professional site, or an established pet sitting company ready for a full refresh.
The Blueprint is what makes the result consistent, regardless of where you’re starting from.
PHASE 1 — DISCOVER
Learn before we build.
Every Barketing project starts with understanding your business, not assumptions. Through our intake process, we learn your services, your city, your story, your tone of voice, your ideal client, and your goals.
This is the phase most web designers skip entirely. Whether we’re writing your copy, refining what you already have, or working with a professional copywriter, the discovery phase is what makes the result feel specific to you — not like every other pet sitter on the internet.
PHASE 2 — ARCHITECT
Your Signature Design, built on the right foundation.
You choose your Signature Design from our pet industry library, or leave the design entirely to us. We build it on WordPress with Elementor or Divi, then set up hosting, SSL, daily backups, and security before a single word of copy goes live.
Why does the platform matter? Because six months from now, when you want to update your pricing, add a new service, or swap a photo, you can do it yourself in minutes. No coding session. No AI prompt. No crossed fingers. A stable foundation that grows with your business. Not one that breaks when you need to change something.
PHASE 3 — CREATE
Pages built to rank and convert.
Using your intake answers and our eight years of experience in the pet industry, we build every page with solid SEO foundations, including city-targeted copy, meta titles and descriptions, image optimization, and schema markup. This is your initial SEO setup (not ongoing SEO management) and it gives your site the right structure to rank from day one.
Your content can come from anywhere: our team, your own writing, or a professional copywriter. What Barketing brings to every path is eight years of knowing what works for pet businesses: the right structure, the right local signals, and the judgment to make sure the final result sounds like you and converts the clients you actually want.
PHASE 4 — LAUNCH
A proper go-live. Not just flipping a switch.
Before anything goes live, every Barketing site goes through a full pre-launch checklist, including mobile optimization, page speed, form SMTP setup, Google Analytics and Search Console setup, 301 redirects, DNS configuration, and more.
We handle the domain, DNS migration, and email setup so nothing falls through the cracks. Your current site stays live until the new one is ready, ensuring no downtime or gap in your online presence.
PHASE 5 — SUPPORT
A real team. Real maintenance. Real peace of mind.
After launch, your site is monitored, updated, backed up, and ready. When something needs changing, like a new service, updated pricing, or creating a landing page, you submit a ticket, and it gets handled. When something breaks, you’re not Googling alone at 10 pm. You have us. One ticket away, always.
PHASE 6 — GROW
Expert guidance when you need it.
We don’t disappear after your site goes live. Monthly office hours give you direct access to Erika and the Barketing team for advice on improving your site, your SEO, and your online presence whenever you need it.
Having someone in your corner after launch is what makes the difference.
The one thing no AI tool offers.
The Barketing Blueprint isn’t a checklist.
It’s eight years of building pet business websites, refined into a system that delivers consistent results for every client. Vibe coding tools and AI site builders can produce something that looks good on demo day.
The Blueprint produces something that works on day 365.