When it comes to online visibility, all businesses are in a constant wrestling match to come out on top. However, as a pet business owner, you face a unique challenge: how to stand out in a growing sea of wagging tails and adorable faces.
While enlisting an irresistible furry friend’s help may seem like the best move, effective SEO requires more than general cuteness to place your business on top. That’s where E-E-A-T and YMYL come in. These two acronyms are key to unlocking organic search success for your pet business website.
This post explains exactly what these acronyms stand for, why they are important, and how to optimize for them.
Understanding E-E-A-T and YMYL
We first need to sniff out their meanings before we learn how to unleash these two SEO powerhouses to our advantage.
E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness
This quartet forms the foundation of Google’s quality assessment, determining how reliable your website’s information is. Think of it as the “good dog” stamp of approval for online content.
If you have some previous experience in SEO best practices, you may be wondering how this differs from the E-A-T acronym. Well, that’s a great question. Before a Google update in December 2022, “experience” wasn’t part of the equation, but now it is.
YMYL: Your Money, Your Life
This category encompasses websites that deal with sensitive topics like health, finance, and, yes, pet care, in some cases.
Google holds these sites to a higher standard, demanding robust E-E-A-T to ensure users receive accurate and trustworthy information that impacts their well-being and the well-being of their four-legged family members. This is especially important if you are publishing topics related to pet health. A well-optimized blog post may not be enough to rank high for certain topics without strong E-E-A-T supporting it to show that you are qualified to discuss that topic.
Optimizing for E-E-A-T and YMYL
So, how can you optimize your pet business website for these SEO cornerstones?
Here are four helpful tips to ensure you are on the right track.
Tip #1: Unleash Your Inner Expert
When it comes to online authority, expertise plays a valuable role.
Here are some ways that you can unleash your inner expert:
- Showcase your credentials: Are you a certified dog trainer or a veterinarian with years of experience? Flaunt it! Display relevant certifications, awards, and affiliations prominently on your website.
- Become a solid content provider: Provide informative blog posts, articles, and guides covering pet care topics like training, nutrition, and behavior. Back up your claims with research and cite reputable sources.
- Harness the power of guest blogging: Contribute your expertise to other pet-related websites to build backlinks and establish yourself as a thought leader.
Tip #2: Share Your Experience
Now that experience is part of the experience, you’ll want to share it with the world.
- Weave your story into your website: Share your journey in the pet industry, from your first furry encounter to your current expertise. This personal touch builds trust and connection with potential clients.
- Showcase client testimonials: Let your happy customers wag their digital tails for you. Positive testimonials and case studies add social proof and build trust in your services.
- Highlight your expertise in action: Share photos and videos of you training dogs, grooming pups, or walking furry friends. Visuals can speak volumes about your experience and passion.
Tip #3: Build Your Pack of Authority
Regarding authority, you must have a pack mentality if you want a boost.
Consider the following steps:
- Network with fellow pet professionals: Collaborate with veterinarians, animal shelters, and other pet businesses. Cross-promote each other’s services and build backlinks to increase your website’s authority.
- Get listed in relevant directories: Online directories like Yelp, Google My Business, and pet-specific listings are valuable sources of local SEO and build trust with potential clients.
- Engage with the online pet community: Participate in forums, social media groups, and online discussions relevant to your niche. Share your knowledge, answer questions, and build a strong online presence.
Tip #4: Earn a Reputation of Trust
There are several ways to hit that trustworthiness measure, including:
- Prioritize website quality: Invest in a professional pet business website design that is mobile- and user-friendly. Ensure fast loading times and clear navigation. Remember, a first impression matters!
- Transparency is key: Be upfront about pricing, services, and policies. Communicate what you offer clearly and avoid hidden fees or misleading information.
- Go the extra mile with customer service: Respond promptly to inquiries, address concerns with empathy, and exceed client expectations. Positive word-of-mouth is gold in the pet care world!
Professional Pet Business Marketing Can Help E-E-A-T and YMYL Efforts
Optimizing for E-E-A-T and YMYL is an ongoing process like any SEO endeavor, and worth the investment. Time will tell if YMYL will become more important in the pet care industry and affect more pet care-related topics. It is important to prepare your online presence now as Google needs to sort through more and more content to determine what is high-quality and what is not.
Let Barketing Solutions be your loyal companion on this journey. We offer professional website design and development services specifically tailored for pet businesses, ensuring your online presence is optimized for both Google and pet lovers alike.
So, stop chasing squirrels and focus on these SEO essentials.
By building your expertise, experience, authority, and trustworthiness, you’ll be well on your way to ranking higher in search results, attracting more clients, and wagging your tail all the way to pet business success!
If you are ready to unleash your inner SEO champion, contact Barketing Solutions today.
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.