The pet industry is booming, with global spending expected to reach more than $368 billion by 2030. As a result, pet business marketing continues to become increasingly competitive, and nowhere is this more evident than in the digital marketing space.
Digital marketing plays a crucial role in the success of pet businesses today. With the increasing use of online sources for research before making a purchase decision, pet businesses need to have a strong online presence to reach their target audience effectively.
By implementing effective digital marketing strategies, pet businesses can generate leads, drive sales, and increase revenue. Best of all, online marketing channels provide measurable results, allowing pet businesses to track the success of their campaigns and make data-driven decisions to optimize their marketing efforts. However, pet businesses that want to remain ahead of the curve must remain aware of the latest trends and technologies.
This blog post will look at some of the key trends shaping the future of pet business marketing in 2024 and beyond.
Emerging Trends in Pet Business Marketing
Two emerging trends in the pet business marketing industry include hyper-personalization and video marketing.
With the help of artificial intelligence (AI and machine learning, personalized marketing is gaining prominence in the pet industry, with businesses tailoring their campaigns to the specific needs and preferences of pets and their families.
For example, a pet food company may send personalized emails to customers with recommendations based on their pet’s breed, age, and dietary preferences. This customized approach helps businesses build stronger customer connections and increase customer loyalty.
Another emerging trend is the use of video marketing. Pet businesses are creating engaging videos to showcase their products and services. These videos can feature happy pets using the products, demonstrate how to use them, or highlight the benefits.
What makes videos so valuable is that they are highly shareable and can go viral quickly, increasing brand visibility and attracting new customers.
In addition to these emerging trends, some tried and true digital marketing strategies remain part of the formula for success, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and online advertising.
Social Media Marketing
Social media platforms like Instagram and Facebook have become essential tools for pet businesses to engage with their target audience and build brand loyalty. With over 67% of pet parents following pet-related accounts on social media, these platforms provide a direct channel for businesses to showcase their products and services.
Social media algorithms highly favor visual content, making it crucial for pet businesses to invest in high-quality and engaging visuals. Pet businesses can capture their audience’s attention and increase engagement by posting visually appealing images and videos. Additionally, user-generated content, such as pet parents sharing their experiences and recommendations, can significantly influence the purchasing decisions of other pet parents.
Influencer marketing is another effective marketing strategy to watch in 2024.
Approximately 49% of consumers rely on influencer recommendations when making purchasing decisions. Pet influencers with a dedicated following and high engagement rates are valuable partners for promoting pet products and services.
Collaborating with pet influencers allows businesses to showcase their products authentically and relatablely, increasing brand credibility. It also helps companies to tap into niche markets and target specific demographics. For example, a pet clothing brand may partner with a popular pet influencer known for their love of dressing up their pets to promote their latest collection.
Content marketing is one of the most effective ways for a pet business to establish itself as an industry expert and build trust among the pet community. Creating valuable and informative content, such as blog posts and articles, allows businesses to provide helpful information to their audience while subtly promoting their products or services.
Creating quality content has never been easier, with generative AI tools and solutions becoming more readily available on the open market. In addition to written content, visuals such as infographics and videos are also recommended because they are highly shareable and can help pet businesses increase their online visibility.
By creating visually appealing and informative content, businesses can attract more pet parents to their websites and social media platforms.
Implementing an SEO strategy is crucial for improving the visibility of pet businesses online. That includes optimizing meta tags and headers, performing keyword research to target relevant keywords, optimizing website load speed and mobile responsiveness, building high-quality backlinks, and regularly monitoring website analytics to make data-driven optimizations.
Pay-per-click (PPC) advertising is another effective tactic for driving traffic to a pet business’s website. By displaying targeted ads on search engines and other websites, companies can attract potential customers actively searching for pet products or services.
Should I Hire a Pet Business Marketing Agency?
Hiring a marketing agency can provide numerous benefits for pet businesses. Pet business marketing agencies have expertise in the industry and can provide tailored strategies for maximum impact. By leaving the marketing aspect to professionals, pet businesses can focus on their core operations and save time and effort.
Pet marketing agencies also have access to industry data and trends, allowing businesses to stay ahead of the competition. They can handle various marketing channels, such as website design and management, social media management, and content creation, ensuring a comprehensive marketing approach.
Contact Barketing Solutions today to learn how we can help your pet business grow in 2024 and beyond.
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.