Social media is a cost-effective marketing tool that you should embrace to help grow your pet business. A successful social media campaign does take time, but it will help you increase revenue when executed correctly. Use social media to build your brand, create loyal customers and develop relationships with your clients. You are more than just a business. Show your clients that you are genuine. Show them how much you care about their beloved pets.
Build your brand
Your brand is the way your clients perceive your business. Strategic branding will help you attract and maintain loyal customers. Branding is a lot more than just a logo or fancy website. It is about the entire customer experience, and all aspects of your business must exhibit consistent messaging. Branding is essential and is one of the most effective and successful marketing tools. Social media is a great way to communicate your brand consistently. Clearly defining your brand will help you build the rest of your marketing strategy and grow your pet business. It is important that your messaging remains consistent and memorable across all mediums!
Create loyal customers
Social media allows you, as a pet business owner, to communicate with your clients in real time. If your customer is upset and posts on social media, you will have the chance to begin repairing the relationship almost immediately. Also, if a happy customer shares their experience about your pet sitting or dog walking company on social media, you may have the opportunity to share it with your followers as social proof for your pet business. Forbes said, “Brand loyalty is incredibly important, and social media plays a key role in the success of your ability to build and sustain that brand loyalty. Staying engaged on social media can truly make all the difference.” Social media gives you the chance to show your audience that you care, by sharing relevant content and communicating empathetically.
Since social media platforms allow you to interact with your customers, it can help you identify potential issues with your business. Social media is a great tool your customers can use to communicate suggestions or improvements with you. By listening to your clients, they will feel more appreciated and become more loyal. Building a genuine relationship with your clients will turn into increased revenue and word of mouth referrals. Create a Facebook Group to build an online community of like-minded individuals in your area. You never know, your customers may just have a great idea for a new service offering that could take your business to the next level!
Social media marketing should always be a priority in your pet business’ daily operations to help grow your pet business. If you do not have the time or resources to manage your brand on social media, you can use a social media scheduling company like Buffer or Hootsuite. However, remember to engage and respond to all messages and comments promptly. Alternatively, we can help get your social media strategy executed and manage your brand for you. Using social media to build your brand and nurture client relationships can help you establish evangelists for your pet business.
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.