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Barketing × Pawsitive Hiring Academy

The Pet Care Careers Page Toolkit

Three free tools to turn your careers page into a hiring machine — write the job ad and the schema that gets you found, score your page against what actually converts applicants, and build your application form in minutes.

1 Job Post + Schema Generator 2 Careers Page Checklist 3 Application Form Builder

Application framework by Doug Keeling of Bad to the Bone Pet Care. Built & sponsored by Barketing Solutions.

Job Posting + Schema Generator

Enter the role once. Get a polished job ad, the JobPosting schema that puts you on Google for Jobs, and a ready-to-paste careers-page copy block.

Role details

Fill what you can — empty fields show as [blanks] you can finish later.

Worth adding, even if you'd rather not. Google for Jobs needs a real location to show your posting — a complete address ranks higher, and vague or missing locations can get filtered out entirely. Don't want your home address public? Use your registered business address, a commercial mailbox, or your storefront. Bare minimum: city + province.
Apply & dates
Set "valid through" ~3 months out. Then put a reminder in your calendar a week before — refresh the date or pull the listing, or Google for Jobs drops it as stale.

Job description

For your job boards & ads

Plain text

        

        

          
JobPosting schema
Gets you on Google for Jobs

          
jobposting.jsonld

          

        

        

          
Careers page copy block
Paste into your page

          
HTML

          

        

        
Your job description, schema, and copy block are generated from the details above — edit anything before you publish.

      

    

  

  

    
Where to paste your JobPosting schema

    
Put it on the page for that specific role. The code is the same everywhere — only where you paste it changes.

    

      The rule that works everywhere. Your schema goes inside a <script type="application/ld+json">…</script> tag, in the page’s <head> (best) or anywhere in the <body>. The Copy button already wraps it for you.
    

    

      
RankMath
Edit the role’s page → Schema tab → Schema Generator → Custom Schema. Paste the JSON (without the script tag).

      
Divi
One role: drop a Code module on that page. Sitewide: Divi → Theme Options → Integration → add to <head>.

      
Elementor
One page: an HTML widget. Pro, sitewide: Elementor → Custom Code at <head>.

      
WordPress (no builder)
Use a header-scripts plugin like WPCode, or drop a Custom HTML block on the role’s page.

      
Wix
Settings → Custom Code → add to Head for that page, then paste the full script.

      
Squarespace
Page Settings → Advanced → Page Header Code Injection, then paste the full script.

      
Plain HTML
Paste the full script before </head> on the role’s page. That’s it.

    

    

      Test it before you publish. Run the page through Google’s Rich Results Test (search.google.com/test/rich-results) and the Schema Markup Validator (validator.schema.org). Both are free — a green check means Google for Jobs can read it.
    

  

  

  


  
  

    

      
Careers Page Checklist

      
Score your careers page against what actually attracts and converts qualified applicants. Check what you've got — your score and your biggest gaps update live.

    

    

      

      

        

          
0%

          
Let's see where you stand

          

          
0 of 0 checked

        

        

          
Your top gaps Fix these first — highest impact at the top

          
    
        
    
      
    
    
    
  
    

  
  
    
    
    
      
    Application Form Builder
    
      
    Start from Doug's proven Bad to the Bone application. Fill in the blanks, download, and import straight into Gravity Forms.
    
    
    
    
    
    
    
    
      
    Fill in the blanks
    
      
    Everything else — the screening questions, scenarios, and reference checks — stays as Doug built it.
    

      
    
        
        
      
    
      
    
        
        
        
    Leave blank and it defaults to your WordPress admin email.
    
      
    

      
    Your services
    
      
    
        
        
    
        
      
    

      
    Travel radius
    
      
    
        
    
          
          
        
    
        
    
          
          
        
    
      
    

      
    Income expectation question
    
      
    
        
        
      
    

      
    Applicant thank-you message
    
      
    
        
        
      
    
    
    

    
    
    
      
    
        
    
          
    Your application file
    
          
    Customized and ready to import.
    
        
    
        
    
          
    
            
            
          
    
          
    Gravity Forms file imports in one click. The HTML version is your fallback for Wix, Squarespace, or any builder that doesn't import Gravity Forms — paste it into a code block.
    
        
    
      
    

      
    
        
    
          
    What's in the form
    
          
    22 questions
    
        
    
        
    
          
      
        
      
      
      
    
      
  
      

      
  
      
    
      Installing it in Gravity Forms
      
    
      Four steps, about two minutes. You'll need Gravity Forms active on your WordPress site.
      
    
      
      
      1
      Download your file
      Hit Download for Gravity Forms above. You'll get a .json file.
      
      
      2
      Import it
      In WordPress: Forms → Import/Export → Import Forms. Choose your file and import.
      
      
      3
      Check the routing
      Open the form's Settings → Notifications and confirm applications land in the right inbox.
      
      
      4
      Put it on a page
      Add a Gravity Forms block (or [gravityform] shortcode) to your careers page. Done.
      
    
      
    
      
      Not on Gravity Forms? Use Download as HTML form for the same questions as a clean web form you can drop into Wix, Squarespace, or a custom site. It posts nowhere by default — wire the action to your form handler or email service.
    
      
    
      
      About this form. The screening framework — eligibility checks, the paw-injury scenario questions, reference requests, and background-check consent — is Doug Keeling's, refined hiring a 30-person team at Bad to the Bone Pet Care. Learn his full process in the Pawsitive Hiring Academy.