Google My Business is bringing Posts to local businesses and this is a huge opportunity for pet business owners. Posts are an easy way to help you attract new clients and build relationships with existing customers. Until now only verified accounts could use Posts.
Google reports that 70% of people look at multiple businesses before making a final choice. Stand out to your potential customers by taking advantage of Posts. You will be able to publish relevant updates; events and promotions right to Google Search and Maps. You will be able to include a custom call-to-action that navigates visitors directly to your business listing. By using Google Posts for your pet sitting or dog walking company, you will be able to put timely content in front of your potential customers when they find your listing on Google.
You can start sharing Posts right now by signing in to your Google My Business account and click on ‘Posts’ in the menu to create your first post.
Image
The photo is the main focus of your post, so ensure it is simple and portraying your message. Determine your goal for the post and choose an appropriate image that will catch the eye of your potential customer. Add a high-resolution photo with a minimum resolution of 720px by 720px in either a JPG or PNG format.
Post
You have only 100 – 300 words to describe your post to your potential customers. Keep it short and to the point, so they click on your call-to-action as quick as possible.
Events
This is a great new marketing tool to promote your pet business related events. Sharing ‘Yappy Hours’ or fundraising events using Google Posts is a great way to increase exposure.
Call-to-action button
Consider what you want to accomplish with each post. Based on your goal, choose the appropriate call-to-action. You can choose from: Learn more, Reserve, Sign up, Buy or Get offer. Do you want to encourage visitors to read your new blog article or register for your monthly promotion? Be sure to select a suitable button.
Post Insights
Your work doesn’t stop after you post. It is important to monitor insights to see the number of views and button clicks for each post that you have published. Use this data to improve your strategy in the future.
Sample Post Content
Source: Google
For more details on how to create a Post on desktop and mobile, check out this help documentation.
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.
