Nobody likes an inbox full of spam, BUT sometimes those spam filters are a little bit too strong and send wanted emails and false positives to the spam folder.
If you notice that some legitimate emails are getting flagged as spam or even blocked entirely from your email account, for whatever reason, Google thinks the email address is sending spam. It is essential to whitelist those trusted email addresses to ensure they don’t accidentally get blocked by an overprotective email client.
You may want to whitelist email addresses from your website form, legitimate sources like vendors, software emails, client email addresses and even your favourite newsletter. Whitelisting can give you the confidence they will be sent directly to your inbox.
You can also encourage your clients to whitelist your email address to ensure they receive essential emails for your business!
Log in to your Gmail account and click on “Settings” > “See all settings.”
Next, click on the heading “Filters and blocked addresses.”
Scroll to the bottom and click on “Create a new filter.”
Type in the email address that you would like to whitelist in the “From” field then click on the “Create Filter” button.
If you would like to whitelist all emails from an entire domain, you can add @domain.com in the form field.
Example: @barketing.co would whitelist all emails coming from the Barketing team!
Click the option “Never send to spam” and click “Create Filter.” The email address you added will now be whitelisted!
Take a few minutes to whitelist the necessary email addresses for peace of mind. You may not have issues now, but whitelisting will avoid disruptions in the future if something changes with your spam filter.
We recommend whitelisting the email address sending your form submissions notifications. To do this, find the last website form you received and copy the “From Email” and follow the above process to ensure it continues to deliver to your inbox.
If you are using the Barketing cPanel email, please send an email to firstname.lastname@example.org, and we ca whitelist emails for you.
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.