Back in the day, building your pet business brand meant handing out flyers, placing an ad in the local paper, and encouraging your customers to spread the word. These tried-and-true tactics may still work on a small scale, but you’re bound to be swallowed by more savvy pet businesses if you’re not building a brand online.
The digital age has fundamentally transformed how businesses operate today. Customers are no longer cruising the neighborhood or polling their friends and family to find out where they can get the best pet services and supplies in the neighborhood; they’re Googling it.
That’s why it’s imperative you build a solid online presence that promotes your brand to a broader audience. That may seem like a tall order, but a little know-how from our pros here at Barketing Solutions will help you turn your pet business brand from “woof” to “wow.” Check out our guide right here!
Start With a Slick Design
Pet business owners with brick-and-mortar locations understand the importance of making a good impression from the moment customers step foot through the door.
Your website serves the same purpose, setting the tone from the instant a potential customer lands on your home page. So, you want to make sure you “class up the joint” and keep things orderly and polished to signal that you’re a serious professional who knows their stuff.
Judicious use of high-quality images and embedded videos may further elevate the overall effect and appearance. Putting your logo front and center is essential for developing a brand identity.
And that’s not all; your page should look top-notch on desktop browsers and mobile devices, too. The last thing you want is a cluttered mess on mobile, especially because many of your potential clients will be browsing on their iPhones.
All You Need to Know About SEO
You don’t need a web admin to tell you that good-looking websites typically outperform amateurish ones. Still, you may need them to brief you on SEO if you’re not regularly reading about digital marketing.
Search Engine Optimization (SEO) is the practice of enhancing a website to increase its visibility. The goal is to attract more organic (non-paid) traffic by improving the website’s ranking in search engine results. After all, the best business and website means nothing if no one can reasonably find you.
Optimizing content with relevant keywords, improving site structure, and ensuring a user-friendly experience can improve SEO ranking. This may include meta tags, headers, images, and more.
All that is enough to make anyone’s head spin. No worries; we get it. That’s why we make it easy for you at Barketing Solutions by building a polished website that prioritizes SEO and outperforms the competition. That way, you can focus on your other pursuits, like—you know—running your business. Need help search engine optimization? Check out our friends at PetSitterSEO.
Get Social with It!
A lot of your online presence and brand identity will revolve around your website, how it looks, its SEO ranking, and more, but that’s not the whole picture. Today, it’s also important to have a strong social media presence.
Think about it – your target audience may already be in the market for pet supplies and services, and if that’s the case, they’ll go looking for you on their own. However, you can beat them to the punch by popping up in their social feed. Just like that, your brand is on the tip of their tongue, so when they do go looking for pet supplies and services, they go looking for you.
Social media isn’t solely for marketing your business; it’s also about establishing a connection and online presence. You can post content that your target audience may be interested in, like fun pet pictures, videos, and stories, then light up the comment section to show that you, too, are a member of the pet-loving community.
This establishes a real human connection with your potential customer base and bolsters your brand identity, increasing brand awareness and ultimately leading to more conversions.
So, don’t sleep on Facebook, Twitter, Instagram, or TikTok!
Final Thoughts
There are lots of little things you can do to elevate your pet business brand online, but the good news is that you don’t have to do any of it!
That’s right; instead of learning the ins and outs of web design and digital marketing, outsource the ordeal to your friends at Barketing Solutions. We boast a competitive array of services designed to help you build a solid online presence and get results.
But don’t take our word for it; contact us today and learn more!
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.
