Social media is one of the best ways to engage with your customers and prospective customers online. However, it can also be time-consuming. Social media is also an excellent way to grow the brand awareness of your pet business, which means it is important that you only share and post high-quality content. Below we have listed five tools to help you manage your social media like a professional.
Do Research With Feedly
Sharing photos of your furry guests is crucial, but it is also a good idea to mix up the content and develop a plan. Feedly is a great source to find valuable content. Feedly is an application that aggregates news from various online sources. You can customize your news feeds and share content with others. It is not only a great place to follow blogs that may interest you as a pet business, but also a place to find content to share with your clients. Save the articles for later in an application like Evernote for easy social media scheduling.
Keep Notes With Evernote
Sometimes ideas come out of nowhere and as much as we think we will remember it later, most of the time we forget. Evernote is my favorite way to take notes! The best part about Evernote is that you can have the app downloaded on multiple devices like your computer, tablet, and smartphone. With this, you can gain access to your notes from anywhere at anytime. It is a great app to have on your phone. Use Evernote to keep track of your awesome marketing ideas so that you can save them for later.
Create Professional Social Media Graphics With Canva
If you do not have a Canva account yet, you need to get one now by clicking here. Canva makes graphic design extremely simple for everyone with their drag and drop design tool. They have a built-in library of stock photographs, fonts, templates, elements, and layouts. Furthermore, you can build a professional looking graphics from scratch easily. Upload your high-resolution photos of furry guests or download free high-resolution photography. Use Canva’s library of professional graphics and templates, and you will be posting like a pro in no time. Use Canva for much more than just social media posts. Create professional posters, presentations, certificates, report cards, invitations, advertisements and much more marketing material. Here are some inspiring examples for your pet business.
Use Grammarly To Proofread Your Content
Sometimes proofreading posts before we share them on social media is the last thing on our mind. We just want to get that reminder or promotion out while we have a few minutes. Grammarly offers a free online proofreading tool that ensures everything you type is easy to read, effective and mistake-free. Grammarly’s browser add-on checks for spelling and grammatical errors on the fly. Forbes was quoted saying “Grammarly quickly and easily makes your writing better and makes you sound like a pro, or at least helps you avoid looking like a fool.” Grammarly is an excellent way to help boost the credibility and professionalism of your pet business.
Schedule and Analyze Social Media Posts With Hootsuite
Now that you have the tools to find and create professional social media content and graphics, it is time to schedule your posts using a tool like Hootsuite. This platform helps you manage multiple social media accounts from a central dashboard. Schedule your tweets weeks in advance using their content calendar to keep your posting consistent. Monitor social mentions, reply to comments and engage with new and existing followers with Hootsuite. Additionally, use Hootsuite to listen to conversations by keywords to find and engage with influencers and pet owners in your community. Monitor the success of your social media efforts with branded reports.
Use Hootsuite’s reports to track follower growth and see which posts resonate with your audience. Knowing what to post and when will help you improve your social media game. Social media is becoming very competitive in the pet industry. It is essential to test and track your social media marketing results using analytics to build the most efficient and successful campaigns.
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.