These quotes are inspiring for all professional pet business owners from small dog walking and pet sitting companies to large boarding kennels and pet resorts.
We hope you enjoyed these PAWsome educational quotes!
Marketing without data is like driving with your eyes closed.
– Dan Zarrella
There’s a lot to be learned from your audience online. You’ll get honest feedback on campaigns and messaging, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans.
–Adam Fridman
People have learned to tune out promotional messages and accounts that talk only about themselves and focus on the features of their products, not the needs of their customers. If this describes your company, your messages may not be reaching your ideal audience. If you treat your followers like friends, it can make all the difference when it comes to your social media strategy.
–Matt Secrist
Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.
–Jenn Herman
The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel. Select social channels that fit brand message, type of content, and target audience.
–Keith A. Quesenberry
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
– Peter Drucker
The best marketing of all is happy clients.
– Susan Stripling
Everyone is not your customer.
– Seth Godin
Marketing makes the company look smart. Great marketing makes the customer feel smart.
– Jow Chernov
A year from now, you’ll wish you had started today.
-Karen Lamb
Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.
-Craig Davis
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
-Guy Kawasaki
People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.
-Malorie Lucich
Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
-John Battelle
Google only loves you when everyone else loves you first.
-Wendy Piersall
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
-Steve Jobs
Retention is the game. The game in business is not how many customers you can get, it’s how many you can keep.
-Gary Vaynerchuk
The more you know about your competitors, what they’re doing and what they’re finding success with, the more information you will have to create a more advanced and successful campaign of your own.
–Marc Herschberger
Have a consistent point of view on Instagram. Consistency is a major component of effectively branding yourself on Instagram.
– Allie Morgan
Marketers are starting to let their hair down and realize that great video content doesn’t need to be highly produced. Live-streaming gives everyone the opportunity to connect with each other in real-time, which humanizes social media and provides a way for us to have more meaningful experiences that go far beyond just giving retweets and likes.
– Ileane Smith
Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.
–Jenn Herman
Erika Godwin is the President of Barketing Solutions and the Co-Founder and CMO of ProPet Software, an industry-leading kennel management software. Erika has over 8 years of experience with WordPress and graduated from Elmira College in 2009 with a BS, Business Administration- Marketing and Management.
